- Wouldn’t it be nice if we didn’t have to do marketing – exhibitions were arranged for us and hundreds of visitors turned up to buy?
- Of course, but it doesn’t work like that – it’s a crowded marketplace out there!
- It’s crucial to keep your address list up to date. MailChimp - www.mailchimp.com - is a simple, free and effective way to send out bulk mails.
- If visitors sign your book ask for an email address
- Send out emails and flyers 2-3 weeks in advance of the show.
- Don’t rely completely on the exhibition organiser for publicity. Think about local newspapers who may want to do an interview with a photo. Or radio - they are often interested in something to fill a small gap. Friends, organisations, colleagues, family.
